The National Basketball Association (NBA), the National Basketball Players Association (NBPA) and 2K, a 100% label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and publisher of the world`s first NBA 2K basketball video game, today announced a significant multi-year global partnership extension. The deal builds on the success of NBA 2K, the highest-rated and best-selling NBA video game simulation series of the past 17 years*, which has sold more than 86 million units worldwide. The deal allows Take-Two`s 2K studio to continue making its NBA 2K video game franchise and other NBA-branded games, including smartphone apps, according to the WSJ report here. This section contains the license agreements for Getty Images products. To learn more about how to license and purchase images with our online image pricing calculator, please see the help in the Buy image prices under images section. You can also access the price computer help using the computer by clicking on the “Help” links at the bottom of each page of the computer. BOSTON, Oct. 25, 2017 /PRNewswire/ — 47, a premium sports private label and partner of the National Basketball Association (NBA) since 1983, today announced an extension of its licensing agreement with the League, beginning with the 2017-2018 NBA season.
The agreement gives the brand the rights to use the NBA`s current team logos on adult clothing, as well as covers for men, women and youth. `47 will also create products for the league`s most important seasonal moments, including NBA All-Star, NBA Playoffs and NBA Finals. The value of the deal, based on a percentage of Take-Two`s NBA game sales, is more than twice as high as the organizations` pre-licensing commitment in 2011, the WSJ reported. The NBA and the National Basketball Players Association agreed to renew their licensing agreement with Take-Two Interactive Software Inc. on Tuesday for their NBA 2K video game franchise. Take-Two Interactive, the NBA and NBPA announced that they have renewed their licensing agreement with a 7-year contract for NBA 2K worth up to $1.1 billion (source: Eric Fisher, sportsBusiness Journal and WSJ). About `47 `47 is a private sports lifestyle brand founded in 1947 by twin brothers Arthur and Henry D`Angelo in Boston, MA. The D`Angelos were pioneers of the company who quickly thought about the future of sports licensing by selling pennants and other sporting memorabilia on the streets around Fenway Park. By combining hard work, a healthy instinct and incredible passion, the brothers were able to take their stuff from a single street car to a leading sports lifestyle brand that combines sport and style in a unique way and fist. Formerly known as Twins Enterprises, `47 is currently run by Arthur`s four sons Bobby, David, Mark and Steven.`47 is a proud partner of the National Football League, the National Football League, the National Hockey League, the National Basketball Association and more than 900 college programs and owns Old Time Sports. `47 employs nearly 400 companies and retailers worldwide and is headquartered in Boston and Westwood, MA. For more information, see www.47brand.com.
The updated agreement gives `47 rights to use the NBA team`s current logos on adult clothing as well as men`s, women`s and youth covers. `47 will also develop products for the league`s seasonal events, including the NBA All-Star, NBA Playoffs and NBA Finals. In addition to Take-Two, the NBA and nbPA have also entered into a licensing agreement with Electronic Arts Inc. for the NBA Live franchise. Take-Two Interactive Software Inc., the company responsible for the NBA 2K video game franchise, and NBA and NBPA announced Tuesday that they have agreed to a new licensing agreement. NORTH AMERICA – The National Basketball Association has extended its licensing agreement with the `47 sports-lifestyle brand starting with the 2017/18 NBA season. . .